ZAXBY'S REIGNITES CHICKEN SANDWICH WAR WITH NEW ZAXBY'S SIGNATURE SANDWICH
10/27/2020 9:15:00 AM
Zaxby’s, the fast-casual chain known for its Chicken Fingerz™, wings and signature sauces, is going big with the new Zaxby’s Signature Sandwich, served with a choice of Zax Sauce® or new Spicy Zax Sauce™. A year after the Chicken Sandwich Wars broke out on Twitter, Zaxby’s has fired an artillery shot with its “Y’all ready?” tweet, declaring The Chicken Sandwich War Ain’t Over Yet™.
ZAXBY'S DEPLOYS CODE NAME GENERATOR AS SIGNATURE SANDWICH SALES SOAR
12/15/2020 9:00:00 AM
After reigniting the Chicken Sandwich Wars with the release of its new Signature Sandwich, Zaxby’s has deployed a military-themed code name generator for brand loyalists. Real-time custom military badges paired with fun, nonsensical names have created a viral sensation on Twitter, where Zaxby’s originally launched its infamous “Y’all ready?” tweet, declaring The Chicken Sandwich War Ain’t Over Yet ™.