Zaxby’s Growth Continues with Grand Opening of New Restaurant and Kitchen

Design Features New Exterior and Seating, Plus Larger Kitchen for Improved Guest Experience

Jan 05, 2015 Posted in Press-Release,

ATLANTA - January 5, 2015 – This week, Zaxby’s Franchising, Inc. (ZFI), which operates or franchises more than 650 restaurants, announced the opening of a new restaurant and kitchen design concept with its newest location in Easley, South Carolina.

Inspired by Southern farmhouses and two years in the making, the new design reflects the cozy and comfortable qualities the prepared-at-order chicken restaurant is known for by its fanatical following. Some of the unique designer touches include color-washed tin paneling, distressed brick façade and open wood-beam ceilings. The fast-casual restaurant will deliver an improved guest experience with an expanded open kitchen, a dual drive-thru and new ordering system, which will help decrease order times.

“Our priority in creating this new design was providing a next-level customer dining experience,” said Chief Operating Officer Robert Baxley. “From the more flexible seating areas to the open kitchen and enhanced ordering system, every moment of the guest experience has been considered and refined.”

While the redesigned interior focuses on guests’ comfort, the newly-expanded open kitchen is designed for performance. The open design highlights the brand’s reliance on fresh ingredients and allows guests to see their orders being prepared on the hot and cold centerline production table.

This Zaxby’s location will also incorporate conversational ordering in order to mirror the natural way guests order their meals. In addition, dynamic ordering has been implemented to help relieve bottlenecks that occur with large orders, by sending items to the various prep stations immediately.

Kitchen roles and training have been adjusted to focus on single station mastery for greater consistency and reduced product hold times. For example, a dedicated expeditor will be on hand to ensure order accuracy and quality. This operational platform is a hybrid of those found in other fast casual and casual dining brands. This unique combination, coupled with a prepared-to-order menu, will give this location the speed of a quick service restaurant and the food quality of casual dining or beyond.

The two drive-thru lanes will benefit from this new operational platform. Each individual window has its own service area and is served by its own Coca-Cola Freestyle machine. “We expect to see up to a 30 percent increase in sales as a result of two full drive-thru lanes,” Baxley said. For in-restaurant dining, guests enjoy a variety of seating environments, ranging from bar stools at the counter to a large communal farm table in the center. There are also large, quiet booths for family dining not typically found in a fast casual restaurant.

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program for 2013 and 2014, and QSR Magazine listed the chain as one of the 12 Best Franchise Deals in 2013, as well as a Top 30 Best Fast Food Restaurant. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish®. The company operates more than 650 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit, or follow on Twitter @Zaxbys.

Media Contact:

Derek Walls
Ogilvy Public Relations
[email protected]
(404) 836-2322
Zaxby’s Growth Continues with Grand Opening of New Restaurant and Kitchen