Chicken Confidential: Bulletins from the War Room

Oct 27, 2020 Posted in Press-Release,

10/27/2020

Zaxby's Reignites Chicken Sandwich War with New Zaxby's Signature Sandwich

Zaxby’s, the fast-casual chain known for its Chicken Fingerz™, wings and signature sauces, is going big with the new Zaxby’s Signature Sandwich, served with a choice of Zax Sauce® or new Spicy Zax Sauce™. A year after the Chicken Sandwich Wars broke out on Twitter, Zaxby’s has fired an artillery shot with its “Y’all ready?” tweet, declaring The Chicken Sandwich War Ain’t Over Yet™.


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