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CHICKEN CONFIDENTIAL: BULLETINS FROM THE WAR ROOM

ZAXBY'S SIGNATURE SANDWICH GOES NATIONAL

3/2/2021

The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%. Maybe The Chicken Sandwich War IS over™️

 

 



12/15/2020

ZAXBY'S DEPLOYS CODE NAME GENERATOR AS SIGNATURE SANDWICH SALES SOAR

After reigniting the Chicken Sandwich Wars with the release of its new Signature Sandwich, Zaxby’s has deployed a military-themed code name generator for brand loyalists. Real-time custom military badges paired with fun, nonsensical names have created a viral sensation on Twitter, where Zaxby’s originally launched its infamous “Y’all ready?” tweet, declaring The Chicken Sandwich War Ain’t Over Yet ™.



10/27/2020

ZAXBY'S REIGNITES CHICKEN SANDWICH WAR WITH NEW ZAXBY'S SIGNATURE SANDWICH

Zaxby’s, the fast-casual chain known for its Chicken Fingerz™, wings and signature sauces, is going big with the new Zaxby’s Signature Sandwich, served with a choice of Zax Sauce® or new Spicy Zax Sauce™. A year after the Chicken Sandwich Wars broke out on Twitter, Zaxby’s has fired an artillery shot with its “Y’all ready?” tweet, declaring The Chicken Sandwich War Ain’t Over Yet™.

ABOUT ZAXBY’S

Founded by childhood friends Zach McLeroy and Tony Townley in 1990, Zaxby's is committed to serving delicious chicken fingers, wings, sandwiches and salads in a fun, offbeat atmosphere where customers are considered friends. Zaxby’s has grown to more than 900 locations in 17 states and is headquartered in Athens, Georgia. For more information, visit zaxbys.com or zaxbysfranchising.com.

 

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