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For Immediate Release
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Jamey Ivey
(850) 228-5988
jameyivery@sjp.com
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KNOXVILLE’S SECOND ZAXBY’S HATCHES MONDAY, JUNE 30 WITH A GRAND OPENING CELEBRATION

KNOXVILLE’S SECOND ZAXBY’S HATCHES MONDAY, JUNE 30 WITH A GRAND OPENING CELEBRATION

First 100 Guests Will Receive A Zaxby’s Fanatic Pack of FREE Dealz For A Year*

 

Knoxville, Tenn. (June 16, 2014) — It’s a grand opening celebration for Knoxville’s second Zaxby’s location, and everyone is invited! A Southeast favorite for chicken fingers and wings and one of the nation’s fastest growing restaurant chains, the new restaurant is located at 6913 Kingston Pike and will operate 10:30 a.m. to 10 p.m. Sunday through Thursday and 10:30 a.m. to 11 p.m. Friday and Saturday.

To celebrate the official grand opening this Monday, June 30th, the first 100 guests in line will receive a Zaxby’s Fanatic Pack with 52 FREE Dealz from Zaxby’s. Each card is valid for one week, for the dates specified.* Zaxby’s new Fanatic Pack of Free Dealz will include menu favorites like a free Meal Deal, a free Milkshake, a free Zappetizer, and more.

“We’re excited to be bringing a Zaxby’s to this new area of Knoxville,” said Chris Andrews, who along with his partners, Brandon Barrett and John Barrett, will operate the new location. The licensees currently operate Zaxby’s locations in Maryville, Lenoir City and Oak Ridge, Tenn. The partners are also building another Knoxville location set to open later this summer. Zaxby’s has built its reputation and loyal following by providing excellent service and great-tasting food, and we plan to carry on that tradition with this new, convenient location.”

The new 3,500-square-foot location will seat 72 in Zaxby’s unique design — floor-to-ceiling brick walls, modernized tables and booths, all complemented by an eclectic mix of photography. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.

Andrews believes the restaurant — from the atmosphere to the service — will exceed community expectations. “We’ve assembled a great group of team members who will deliver on the Zaxby’s mission to ‘consistently create encore experiences that enrich lives one person at a time,’” said Andrews.

The new location will be the fourth for Knox County, and the 61st for the Volunteer State. Zaxby’s currently operates more than 610 locations in 15 states — Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia.

An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane.

Knoxville Zaxby’s guests can also enjoy The Coca-Cola Company’s proprietary drink fountain, Coca-Cola Freestyle.® The sleek, stylish fountain is touch screen operated, enabling guests to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle®, were not available in the U.S.  

The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.

Zaxby’s also offers four salads, or Zalads: The House, The Blue, The Caesar and its newest addition The Cobb. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Additionally, Zaxby’s offers a new line of premium milkshakes, including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.

Don’t forget to join the Zaxby’s grand opening celebration this Monday, June 30th, starting at 10:30 a.m.!

*Free Fanatic Dealz cards are not redeemable before or after the dates shown, and are valid at this Knoxville location only.

 

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program for 2013 and 2014, and the chain was listed as one of the 12 Best Franchise Deals in 2013 by QSR Magazine. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish®. The company operates more than 610 locations in 15 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas, Utah and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

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