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For Immediate Release
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Jamey Ivey
(850) 228-5988
jameyivery@sjp.com
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17TH STREET WILMINGTON ZAXBY’S REOPENING JANUARY 20

17TH STREET WILMINGTON ZAXBY’S REOPENING JANUARY 20

WILMINGTON, N.C. (January 15, 2014) A Southeast favorite for chicken fingers and wings, the Wilmington Zaxby’s restaurant located at 4409 S. 17th St., past the corner of 17th and College St., will reopen Monday, January 20, under new management. Licensee James Souter, with partner Rod McLeod, will operate this Zaxby’s location Sunday through Thursday from 11 a.m. to 9 p.m. and Friday and Saturday from 11 a.m. to 10 p.m.

“We are excited to be opening the 17th street Zaxby’s location and have been working diligently to renovate the interior of the restaurant with new computer software, kitchen equipment, and dining room décor to provide an excellent dining experience to Wilmington residents,” said James Souter. “As new licensees of this location, we look forward to providing the superior quality of food and service Zaxby’s is known for.”

The reopened location will be the 2nd for Hanover County and the 64th for the state. Zaxby’s currently operates more than 595 locations in 14 states — Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia.

The 3,500-square-foot location will seat 90 in Zaxby’s unique design — a bright, open interior décor complemented by custom vintage prints and local memorabilia. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.

 “We’ve assembled a great group of team members who will deliver on the Zaxby’s mission to ‘consistently create encore experiences that enrich lives one person at a time,’” said Souter.

An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane.

            Zaxby’s also offers four salads, or Zalads: The House, The Blue, The Caesar and its newest addition The Cobb. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.

Additionally, Zaxby’s offers a new line of premium milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.

 

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Zaxby’s ranked number one in the chicken segment and number five in the nation for total sales by Technomic in the 2012 Top 150 Fast-Casual Chain Restaurant Report. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program, and the chain was listed as one of the 12 Best Franchise Deals in 2013 by QSR Magazine. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish®. The company operates more than 595 locations in 14 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

 

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