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Alexa Orndoff
904.596.2153
alexaorndoff@sjp.com
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ZAXBY’S SHAKES UP A SOUTHERN CLASSIC

ZAXBY’S SHAKES UP A SOUTHERN CLASSIC

Debuts Banana Pudding Milkshake Alongside Popular House Zalad

ATHENS, Ga. (April 8, 2013) — What’s better than eating banana pudding? Drinking it! Capturing the essence of a Southern classic, guests can indulge in the taste of the real thing in Zaxby’s new Banana Pudding Milkshake. It’s just the treat to complement Zaxby’s House Zalad, one of its most popular menu items since Zalads were introduced. To tout the flavorful menu items, Zaxby’s enlisted entertainers Wayne Brady and Leigh-Allyn Baker to appear in four TV commercials that begin airing today.

“We are continuously developing new milkshake flavors that are interesting and crave-worthy, and reflect our brand,” said Zach McLeroy, CEO and cofounder of Zaxby’s. “This shake captures the tradition of the South and keeps us connected to our roots. And who doesn’t love banana pudding?!”

The creamy banana pudding flavored milkshake is hand-blended and topped with real whipped cream and sweet vanilla wafer pieces. The Banana Pudding Milkshake is the fifth limited-time-only milkshake to be offered since Zaxby’s debuted its milkshake lineup in 2010. The delicious shake offers a great new option for guests looking for something sweet to sip after their meal or as a delightful anytime snack.

Guests in search of a salad that is big in size and taste will enjoy mansion-sized flavor in Zaxby’s House Zalad. The salad combines mixed greens, red cabbage, carrots, cucumbers, roma tomatoes, cheddar and jack cheeses, fried onions, a choice of Chicken Fingerz or grilled chicken, and is served with Texas Toast and one of Zaxby’s nine signature dressings.

As part of the chain’s entertaining “Indescribably Good” advertising campaign, Zaxby’s will feature the talent of Brady, known for his recurring role on the improvisational comedy show “Whose Line Is It Anyway?” and Baker, currently starring in the Disney Channel sitcom “Good Luck Charlie.” The commercials will air in 48 markets throughout the chain’s 13-state operating area. Keeping with tradition, Zaxby’s more than 580,000 Facebook fans received an exclusive look at the spots prior to TV broadcast at facebook.com/zaxbys.

About Zaxby’s

An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish. The company operates more than 570 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.

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