A CLASSIC PARTNERSHIP REFRESHED, ZAXBY'S RENEWS BEVERAGE AGREEMENT WITH COCA-COLA
A CLASSIC PARTNERSHIP REFRESHED
Zaxby’s Renews Beverage Agreement with Coca-Cola
ATHENS, Ga. (March 11, 2013) — Zaxby’s, a Southeast favorite for chicken fingers and wings, announced today it renewed a multi-year beverage agreement with The Coca-Cola Company (NYSE: KO). The two Georgia-based companies continue their longstanding partnership together through an extension of a previously renewed agreement in 2006. The restaurant makes the beverage provider its primary soft drink supplier and will continue to offer its products at its more than 565 locations across 13 states.
“As one of the world’s most-recognizable beverage brands, our partnership with Coca-Cola is an important part of our company’s growth,” said Zach McLeroy, CEO and cofounder of Zaxby’s. “We are two southern classics continuing forward in business to meet our guest’s expectations. Coca-Cola remains a part of the ongoing and future success of our company and our franchisees.”
As part of its beverage lineup, Zaxby’s offers its guests a variety of Coca-Cola fountain drinks, including Coke and Diet Coke, as well as Dasani bottled water. The restaurant also offers eight Meal Dealz on its menu that each include a 22 oz. beverage.
“We are excited to renew this valued relationship with Zaxby’s,” said Kathleen Ciaramello, Vice President, East Zone, of Coca-Cola Refreshments. “Our two brands are a great fit, and we are pleased that Zaxby’s guests will continue to enjoy Coca-Cola products with their favorite Zaxby’s entree!”
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional and Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. The company ranked number seven in the 2012 Top 10 Excellent Large Fast-Food Chains With 500 Or More U.S. Units Quick-Track study published by Sandelman & Associates. The chain also ranked number five in the nation for total sales and number one in the chicken segment in the 2012 Top 150 Fast-Casual Chain Restaurant Report published by Technomic. Zaxby’s operates more than 565 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, facebook.com/zaxbys, or follow on Twitter @Zaxbys.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.